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Be Mobile Friendly

Doing so will dramatically bias outcomes in your favor. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name.

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!

Be Mobile Friendly

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO Hull. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality.

Are Keywords – and Keyword Research – Dead?

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Links are integral for connecting each piece of content, ultimately leading to a potential sale. The main text content on the page must be unique to avoid Google’s page quality algorithms. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.

How to diagnose technical SEO issues

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Gaz Hall, a UK based SEO Specialist, commented: "Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches."

Identify and Track Your Best Prospects

A so-called website blocker is something that prevents search engines from accessing the site By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images.

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