Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers.

Link reclamation

The main text content on the page must be unique to avoid Google’s page quality algorithms. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today.

Duplicate content

Review competitive lists and other pertinent industry sources. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers.

Failing To Optimize Keywords

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Gaz Hall, from SEO Hull, had the following to say: "Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages."

Anchor text is still a huge ranking signal

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Take time to writecompelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. The cornerstone of a successful organic search campaign has always been technical SEO. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks.

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