Links are still the currency of the Internet

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.”

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Links are integral for connecting each piece of content, ultimately leading to a potential sale. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list.

Don't commit the cardinal sin of letting dots ruin your page descriptions If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Ensure the number of visits and new visitors from within your target market is increasing. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Gaz Hall, from 'SEO Hull, had the following to say: "Solving real customer problems is a major key to mastering evergreen content marketing."

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run.