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Meaty meta descriptions may affect your CTR tactics

Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Online content is the same—it stays fresh and valuable for months and years to come. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings.

Learning about anchor text

Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement.

Personalization counts: how does keyword stuffing fit into this?

One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. Choose keyword frequency over keyword density. There are many reasons why SEO is an important part of your marketing strategy. If you are focused on a local market, it is also important to get connected with local businesses and organizations. Remember the last time you wanted to find a place to eat or solve a problem at home?

I bet you didn't know this about landing pages

Gaz Hall, a Freelance SEO Consultant from SEO York, commented: "It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one!

Meaty meta descriptions may affect your CTR tactics

Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you’ve created. Would you rather read 5articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? 40% of all sales could be online by 2020. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. A comprehensivekeyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords.

Reasons why you cannot fully understand static pages

Another factor is the ever-increasing quantity of content that goes online every day. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Competition is cutthroat and new platforms are constantly emerging. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good.

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