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New-school SEO focuses on high click-through rates

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. The key to boosting visibility and SEO is staying active.

Auditing Existing Content

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. If you are designing your website yourself and mess up the coding in your website, Google spiders won’t be able to read your site efficiently and this can hurt your rankings significantly.

More importance is given to mobile

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Meta search engines aresearch engines that aggregate results from multiple search engines and present them to the user. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!

Mapping Your Products and Services

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. According to SEO Consultant, Gaz Hall: "A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices."

Go ahead and call to action

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. What would you type into a search engine to find your business website or page?

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