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On page SEO

How to optimise your site for onsite SEO

Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and decide how to rank it. It’s also important to make sure your URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point.

Any text within an HTML tag is treated with higher priority in a search engine (this also goes for bold text, numbered and un-numbered lists, etc.). Therefore, you should be using headings and subheadings within your posts whenever you have the opportunity.

Another added bonus: headings and subheadings also make it easier for your readers to skim through your content. If your posts are easier to read, readers will keep coming back to your site and your readership retention will increase.

Despite being over ten years old, Hilltop still plays a major role in today’s search engine landscape. Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page is a “hub” of information. The pages you link out to tend to reflect the topic of your page. And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.

Have a mobile optimized (and compliant) site – It’s no surprise Google looks at how sites display on mobile as well as the info they provide. Not only does your site need to be mobile friendly/optimized, you’ll need to tone down the use of popups so you don’t get penalized.

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce website.

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