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Pay attention to on-page ranking factors

Anyone with a site that provides useful content and has the right network can now drive organic traffic. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Page load speed is also a ranking factor, especially for mobile. Ensure the number of visits and new visitors from within your target market is increasing.

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Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same.

Useful

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Search engines don’t like familiar or generic content. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Inbound links can come from your own website (linking from one page to another) or other web properties you control.

Backlinks matter

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Prioritize keywords and phrases, plurals, singulars and misspellings. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Gaz Hall, an SEO Expert from the UK, said: "If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it."

Pay attention to on-page ranking factors

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth.

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