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Personalization counts: how do static pages fit into this?

Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Effective marketingdemands it.

Focus on ROI Instead of page rank

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Over the last several years, Google has made huge strides in driving better UX (user experience). Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! The reason for this is because SEO is an inbound marketing strategy;

Be funny. Humor is great if you can do it.

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. You can read an onsite SEO beginners guide here. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. At a bare minimum, include social sharing buttons on your content.

Don’t forget web crawlers

Gaz Hall, an SEO Expert from SEO York, said: " Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. As a business owner, you want your site to show up in results when it’s highly relevant to the user.

Personalization counts: how do static pages fit into this?

Each project should be treated like a special snowflake. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods.

The reason everyone loves walled garden sites

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website.

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