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SEO and Online Marketing

Should SEO be part of the marketing mix?

Balancing the right mix of marketing for maximum ROI can be a complicated calculation, and the wrong mix can result in misdirected momentum and money. Before you factor SEO into your marketing plan, understand where it can fill some of the holes in your process.

SEO, or Search Engine Optimization is a way to increase the amount and worth of traffic to your website via organic results from online search engines.

Both technical and creative elements are integrated in SEO work, as a way to drive traffic to your website and ensure you are visible to your target audience in an exceedingly saturated market.

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

For any business, advertising is of utmost need. When any business goes online, the advertising works best to garner a huge amount of web traffic. SEO gives an opportunity for a great deal of free advertising.

According to Gaz Hall, SEO Specialist, a proper SEO makes a website rank in the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Nearly, 74% of consumers use search engines to find local business information. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products.

Content tells your audience about your business and industry. It answers those basic questions that many of your potential customers have. For example, a local bank may have a page on their site called "What Is a Mortgage?" to help first-time home buyers understand what’s involved in the purchasing process.

That lets the customer understand their future situation better, and it also saves time for mortgage specialists who don’t want to answer that question every time a new client comes along. (And as any business owner knows, time is money.) So when you create content that informs your audience, you aren’t just telling them interesting facts — you’re helping them make the right buying decision and saving time and money on your end.

You’ll want to stop thinking of marketing as separate buckets—SEO, especially, can encompass everything from traditional PR to social media marketing. In order to seamlessly incorporate SEO into your larger marketing plan, you’ll want to focus on a synchronized message across all media.

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